People expect brands to take action in a crisis. During COVID-19 …
expected businesses to protect employees and local communities*
started using a new brand because of its compassionate response**
convinced others to stop using a brand whose response wasn’t appropriate**
Your platform is by far the simplest for the nonprofit to use. That has directly translated into some huge cost and time savings for us during the recent disasters and increased level of giving. You have helped us further our mission by minimizing our backend office expenses. Thank you!
Brands that take action on racial injustice are
more likely to gain consumer trust***
*2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus.
**2020 Edelman Trust Barometer Special Report: Brand Trust
***2020 Edelman Trust Barometer Special Report: Brands and Racial Justice