The State of Corporate Purpose
The State of Corporate Purpose is a first-of-its-kind report that takes a comprehensive look at the ESG landscape as business continues to be the most trusted institution. It studies the effects of the events of 2020 on corporate purpose, including the growth in consumer and employee activism as the driver of more democratized approaches by companies who are leading the way in the era of stakeholder capitalism.
Bridging the Goodness Gap with Behavioral Science
Have you heard of the “Goodness gap?” It’s the difference between how much people say they want to give back to their community and how much they actually do — and it adds up to $291 billion in potential donations to nonprofits. In a study commissioned by the Bill & Melinda Gates Foundation, ideas42 and Benevity teamed up with a Fortune 500 tech company to see how corporate purpose programs might begin to close this gap and drive greater impact.
Making the Case for a New Approach to Employee Giving & Volunteering
Finally, the data to support what we've intuitively known for years about the true value of corporate giving. In this ground-breaking report, we examined the behavior of more than 2 million users of Benevity’s platform from 118 enterprise companies. The findings reveal quantitative proof that participation in workplace giving and volunteering programs is linked to reduced employee turnover.
Leading with Purpose in Extraordinary Times
In this COVID-19 Special Report, we look at how some of the world’s most iconic brands activated their people and communities during a time of global crisis. We examined our data to identify companies and individuals taking action, how they are addressing relief and recovery, the top causes they are supporting and the resulting emerging trends. We also share stories from purpose-driven brands like Adobe, BlackRock, Dolby, Liberty Mutual, Microsoft and QVC.
Of the People, by the People, for the People
We examined three years of workplace giving data to see whether the social issues everyone is talking about are the same issues people are taking action on. While the data shows that these topics make up less than 10% of overall giving, they also represent the largest spikes in giving immediately following politically charged events.