June 12, 2012

Benevity Social Ventures, Inc. (www.benevity.com), a software company that helps companies integrate impactful social responsibility and community investment programs into their businesses, today announced that it was presented with the Best Digital Philanthropy Innovation at the second annual Digital Alberta Awards held on June 4. Benevity won the award for its work on ATBCares.com, a branded giving site launched by ATB Financial that enables people to easily make donations of any amount to any registered charity in Canada and to receive real-time matching funds for thousands of causes that align with the bank’s community investment goals.

ATBCares.com: How a Regional Bank Will Change the World With ATBcares.com, ATB Financial is the first financial institution in North America to launch a website that enables people to give to any registered cause of their choice, obtain real-time electronic tax receipts, create and send charitable gift cards redeemable for a donation to any cause, and broadly encourages giving to thousands of causes the bank and its clients support through real-time corporate matching to any registered Alberta charity.

“ATBcares.com is a great example of innovation in corporate giving programs by a bank inspired to engage its clients, employees and community in changing the world in more than a lip-service way. Benevity is thrilled to be honored at the Digital Alberta Awards and is proud to support ATB Financial in the continued evolution of their community investment initiatives,” said Bryan de Lottinville, CEO of Benevity. “ATBCares is a simple but powerful idea that democratizes corporate giving: instead of a conventional model of corporate giving that amounts to just ‘handing out fish’, ATB is using Benevity’s platform to help incent and create an army of people with a passion for fishing”.

Additional Resources

More information is available on the Digital Alberta Award’s website at awards.digitalalberta.com

• Visit ATBcares.com to learn more or make a donation
• To find out more about Benevity view our short video at www.benevity.com/Goodness3.0.
• Follow Benevity on Twitter @benevity

About Benevity Benevity's software helps companies build more engaging, strategic and choice-driven cause marketing, community investment, workplace giving and other Goodness Programs that deliver greater social and business ROI. The Benevity platform is a customizable giving engine companies can use to build user-empowered charitable giving, volunteering and matching programs into their businesses, using their own brands and systems. The Benevity platform also powers Benevity’s Software-as-a-Service (SaaS) products, including the award winning Spark! workplace giving and volunteering solution (see www.benevity.com/) and the Givatron, the first charity-of-choice giving application for Android-based mobile devices. To find out more or request a demo, visit us online at www.benevity.com

Benevity PR Contact: Tova Stewart Marketing Manager tova@benevity.com 403.237.7875 x216