Giving API

Build Brand Loyalty While Driving More Social Impact With Benevity’s Giving API

The world’s first scalable, micro-donation processing platform

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Bring your purpose to life

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Be a gateway to positive impact for your customers

An application programming interface (API) that effortlessly integrates giving into nearly any customer interaction: e-commerce, online banking, rewards programmes and more.

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Enable easy donations to vetted nonprofits worldwide

Customers can support the nonprofits they love! Over 2 million organisations in our database are carefully vetted to local standards, so there’s no legwork or reputational risk for you.

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Create more impact and build more brand equity

Doing good when times are tough leads to higher brand value. Give your socially minded customers a sense of impact and a reason to choose your brand.

How Benevity’s Giving API Works

STEP 1

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Choose your application

Choose a site or app you want to integrate Benevity’s API into so customers can do good through your brand.

STEP 2

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Make customer giving easy

Customers can search for their favourite nonprofit, or a few of your choosing, and donate any amount instantly.

STEP 3

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See the impact

Get reports to see how engaged your customers are and how much social impact you’re creating together.

Key product features

Micro-donations on virtually any application

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Benevity’s donation API works with loyalty programmes, checkout experiences, dedicated giving websites — or anything your team can dream up.

Trusted vetting done for you

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You’ll have access to more than 2 million vetted organisations around the world. Our ongoing fraud management controls ensure support only goes to eligible nonprofits.

Leading security protocols protect funds (and your reputation)

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With the only proprietary disbursement platform and a payment success rate of 99.6%, you can be sure funds get where they need to go.

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What Makes Benevity’s Giving API Different?

Benevity does the heavy lifting
75% of Benevity clients say business efficiency is the #1 benefit of using Benevity. We vet the nonprofits for you, ensure funds are sent in the most efficient way and make it easier to report on your impact.

The most complete global solution
Scale your customer engagement with a donation API that crosses borders to almost every country, with local vetting, 12 currencies and tax receipts or donation acknowledgements in the donated currency.

Faster crisis response
84% of clients say Benevity helps them be a force for positive change in the world. Our easy-to-use technology, recommended causes and resources make it easier to mobilise people within hours and build trust in your brand.

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Infuse Purpose Into Your Customer Experience

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of consumers say the more a business engages its consumers in its charitable giving decisions, the more trust they have in that business.

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of consumers say they’re likely to buy from a purpose-driven company.

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is the increase in brand valuation over the past 12 years for purpose-driven brands (compared to median of 86%).

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of consumers would switch from a product they typically buy to a new product from a purpose-driven company.

“We couldn’t be prouder to call Microsoft Bing the search engine that gives back. Benevity made it easy to develop a customer experience for both customers and nonprofits that matches our vision. The best part is that we are able to empower Bing customers to direct donations to causes they care about, making their searches all the more impactful.”

— Jordi Ribas, CVP, Microsoft Bing Engineering
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Benevity API FAQs

What is a giving API?
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A giving API, also known as a donation API or charity API, allows companies to enable customer donations directly from their existing websites or applications and disburse the funds securely to charitable organisations.

How does Benevity’s Giving API work?
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Benevity’s Giving API integrates with your website(s) or application(s) so customers can donate seamlessly. All the customer must do is search for and choose a nonprofit they want to support and then donate any amount. On the back end, Benevity’s powerful API returns search results based on your programme’s eligibility criteria, facilitates the secure transfer of funds to nonprofits with our disbursement engine, issues automated tax receipts or donation acknowledgments and records the donation for nonprofits to view through the Benevity Causes Portal.

What are some common ways to use Benevity’s Giving API?
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Benevity’s Giving API can power donations on any number of applications. The most common integrations include:

  • Purchase integrations: Add rebates and rewards redeemable for donations to a selected cause or nonprofit of the customer’s choice. You can embed round-up or top-up donation capabilities into your website or mobile app.
  • Rewards and loyalty programmes: Convert loyalty points into donation dollars, with corporate matching offered to create a deeper connection with your brand.
  • Online banking: Embed a personal giving account into a customer’s online banking interface, offer donation rewards for new product sign-ups, or enable customers to donate extra dollars or cents with each transaction.
Why should we add a donation API to our customer experience?
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When you involve customers in your charitable giving, they trust you more. Increased trust leads to greater brand affinity. In these times of economic uncertainty, demonstrating purpose to your socially minded customers (and including them in it!) has a direct impact on profit. It’s more critical than ever for your communities, your customers and your business.

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