New Benevity Report Finds DEI Initiatives Remain Top Priority for Employees

Data reveals 78% would not consider working for a company that fails to commit significant resources to prioritizing DEI initiatives


CALGARY, Alberta – April 13, 2023 – Benevity, Inc., the leading provider of global corporate purpose software, today released The State of Workplace DEI, which revealed just how high of a priority diversity, equity and inclusion (DEI) remains for employees, despite the current economic outlook, and how DEI plays a critical role in attracting and retaining talent.

Recent inflation and unsettling economic realities have weighed on DEI professionals and business leaders alike, with some companies deprioritizing  DEI initiatives or cutting DEI roles and budgets. Yet Benevity's report revealed that nearly two-thirds (62%) of employees believe their companies should dedicate more effort than usual to DEI over the next 12 months given this period of economic uncertainty. The possible consequence of a company not doing so could result in losing a competitive edge in the talent market, the report found. 

With all factors including salary and benefits being the same or similar, almost all respondents surveyed (95%) said they weigh a prospective employer’s DEI efforts when choosing between job offers. Three-quarters of employees (78%) maintain they would not consider working for a company that fails to commit significant resources to prioritizing DEI initiatives. 

To further understand employee sentiment toward DEI initiatives, Benevity surveyed an audience of 1,000 full-time U.S. employees, which was reflective of U.S. census data at the time of fielding, January 25 through February 2, 2023. Other key findings from the study include:

  • Employees expect employers to maintain DEI support regardless of the economic landscape: 90% of employees say they have personally benefited from DEI initiatives at work, and employees are eager for leadership to continue prioritizing DEI work.
  • Amid the tight labor market, DEI plays a major role in attracting and retaining talent: The vast majority (87%) of respondents agree they would feel more loyal to a company with a proven track record of prioritizing DEI, and more than 90% say that companies with strong DEI commitments are more trustworthy to customers and employees.
  • Employee Resource Groups (ERGs) foster more inclusive workplaces while building stronger businesses: 92% of employees agree that ERGs help unify the workplace, and 91% say ERGs have a greater impact on inclusivity than traditional DEI and unconscious bias training.

Even amid the current economic backdrop, business leaders should continue to prioritize this work as it helps create a sense of community, contributes to employee well-being, combats attrition and builds trust with employees and customers.

— Sona Khosla, Benevity’s Chief Impact Officer

“In 2020, the global pandemic and racial justice movement motivated many businesses to invest in their DEI initiatives. Now, we’re seeing employees expecting companies to commit even more time, energy and resources to this effort,” said Sona Khosla, Benevity’s Chief Impact Officer. “Even amid the current economic backdrop, business leaders should continue to prioritize this work as it helps create a sense of community, contributes to employee well-being, combats attrition and builds trust with employees and customers.”

To learn more about how companies can create greater impact and employee engagement through their DEI investments, read The State of Workplace DEI here. 

Learn more about Benevity Impact Labs’ research and data here. 

About Benevity
Benevity, a certified B Corporation, is the leader in global corporate purpose software, providing the only integrated suite of community investment and employee, customer and nonprofit engagement solutions. Recognized as one of Fortune’s Impact 20, Benevity offers cloud solutions that power purpose for many iconic brands in ways that better attract, retain and engage today’s diverse workforce, embed social action into their customer experiences and positively impact their communities. With software that is available in 22 languages, Benevity has processed more than $12 billion in donations and 58 million hours of volunteering time to support 418,000 nonprofits worldwide. The company’s solutions have also facilitated 900,000 micro-actions and awarded 1.2 million grants worth $18 billion. For more information, visit benevity.com. 

Media Contact:
Maggie Crouch│Walker Sands, for Benevity│benevity-pr@walkersands.com