Embed volunteering effortlessly: Lessons from Booking.com’s successful campaign

29 January 2025
10 a.m. GMT | 11 a.m. CET
Online on Goldcast

Does your volunteering program face challenges like low participation, tight budgets and time constraints? Learn how Booking.com tackled these head-on with their innovative “Plug-in” campaign, which notably increased employee participation by embedding social impact into pre-existing team and company moments.

Join Samantha Figueroa, Booking Cares Program Manager, and gain strategies to make your volunteering program more accessible, scalable and impactful.

You’ll discover:

• How to integrate volunteering into everyday moments to maximize engagement.
• Branding and communication strategies to inspire leadership and employees alike.
• Practical tips for creating sustainable, scalable initiatives without stretching budgets.