Training an Ambassador Network that Elevates Employee Engagement: Lessons from Centene

If you're trying to scale employee engagement, your ambassador network might be your most powerful — and underused — tool. In this session, Rosemary Ganey, Director of Community Impact at leading health insurance company Centene Corporation, shares best practices learned from building a 100+ person global ambassador network that empowers employees to lead locally while supporting a broader engagement strategy.

You’ll learn how to structure and train an ambassador network for long-term success, with a focus on the metrics that matter and creating a more transformative employee experience. Get insights from Centene on how to scale impact and tell the story you want to tell — with the help of your ambassadors and the Benevity platform.

Watch now to:

• Discover how a leading insurance company built and scaled an ambassador network to support a growing, distributed program
• Learn how to lay a strong foundation for your ambassador program through intentional structure and training
• Explore how ambassadors can help drive key metrics, support long-term success and tell a more impactful engagement story

Key learnings:

• Build the foundation before you scale: Long-term success starts with the basics. Rosemary emphasized that it takes time to build trust, clarity, and program alignment — and that it’s okay to start small, test, and layer on complexity over time.
• Structure enables autonomy: A well-defined framework — with clear expectations, flexible roles, and the right mix of tools — gives ambassadors the confidence and freedom to lead locally while staying aligned to broader goals.
• Short-term wins drive long-term momentum: Layering in small, visible successes keeps energy high. Recognizing progress early on helps build credibility with stakeholders and shows ambassadors that their efforts are making a difference.
• Ambassadors bring your engagement story to life: A trained, empowered network of ambassadors can connect employees to purpose, amplify impact across regions, and help your company tell a more authentic, people-powered engagement story.