Driving Belonging: How CSAA Engages Remote Employees in Social Impact
Speakers
Esayas Wureta (he/him)
Arsheya Rauf (she/her)
Why attend
Why watch
As a social impact leader, you know your program is one of the most powerful tools for engaging your entire workforce — especially those in remote, hybrid, or deskless roles. Yet, driving participation and engagement across dispersed employees is notoriously difficult. CSAA Insurance Group has met this challenge head-on, making social impact a true lynchpin for belonging across their workforce.
Join us for an inspiring conversation with Esayas Wureta, Head of Inclusion, Belonging and Community Impact at CSAA Insurance Group, to explore how he engages a dispersed workforce while centering real community needs. With 95% of their employees working in an "office-flex" environment, CSAA leads with a "Total Social Impact" strategy that prioritizes employee choice, localized empowerment, and meaningful impact. Through "Together Tuesdays,” skills-based pro bono opportunities and Champion-led programming, discover how they achieved an impressive 56% volunteer participation rate and a culture of inclusion by meeting employees exactly where they are.
Watch now to learn:
- Shift from employee-centered to community-centered impact. Rather than chasing a 100% volunteerism rate, CSAA reimagined their strategy around what communities actually need — anchoring their Total Social Impact approach to the goal of building inclusive, vibrant, and resilient communities. The result is a program that is both genuinely impactful and directly aligned to their business.
- Design a "Choose Your Adventure" model that leaves no employee behind. With 95% of their workforce dispersed across the country, CSAA built a mix of virtual, hybrid, in-person, asynchronous, skills-based, and pro bono volunteering so every employee has a meaningful way to engage — and trains employees on inclusion behaviors so they show up as genuine community partners, not just helpers.
- Embed social impact from day one to build a culture, not just a program. By weaving a live volunteer experience directly into new hire onboarding, CSAA signals who they are before employees have even settled in — resulting in an 84% new-hire participation rate.
- Scale your program with the help of local champions and the right technology. CSAA's 35 Community Impact Champions source meaningful events, recruit peers, and surface feedback across the country — all made accessible through a single platform where employees can discover, log, and track their impact.
- Make social impact your greatest driver of belonging — especially in an era of disconnection. As Esayas puts it, "trust is something that happens through practice, through experience, through routine" — and every volunteer event and shared act of service is a deposit in that trust account. In a world of remote work and polarization, social impact is the glue that holds a dispersed workforce together.
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