Building Resilient Volunteering and Impact Programs

Resilient corporate impact programs are essential for creating lasting results in a changing world. In this webinar, Kenrick Fraser from PayPal shared how integrated, business-aligned corporate social responsibility efforts can drive community impact, mobilize employees and deliver sustained outcomes — even amid uncertainty.

Through real-world insights and actionable strategies, we explored the tactics that create a resilient, scalable approach to social impact that mobilizes employees, deepens community connections and builds a strong foundation for the future.

Watch the webinar to:

• Explore tactics for an integrated corporate social responsibility strategy that aligns business goals, empowers communities and drives lasting impact.
• Learn practical ways to build resilient, adaptable programs that thrive through change.
• See how Benevity can help unify volunteering, giving and grantmaking in one platform.
• Gain insights on aligning CSR with company values and community needs — while making space for evolution and growth.
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Key learnings

1. A unified social impact strategy: Kenrick Fraser from PayPal highlighted the power of a unified, measurable approach to driving engagement, social impact, and business success. PayPal integrates employee giving, volunteering, and grant-making into one cohesive program, which involves starting with low-impact activities and gradually moving towards activities that result in deeper engagement and uplifts local communities.
2. Measuring for resilience and success: Measurement emerged as a key factor in program resilience. PayPal's focus on measuring impact across volunteering, grant-making, and giving and ensuring alignment with their values. This human-centered approach has led to an impressive 82% participation rate in their community impact program.
3. AI and the future of social impact: AI has potential to enhance programs and build team capacity. AI's promising role in boosting engagement, storytelling, and impact initiatives, paints an optimistic picture of technology's role in social good.
4. Empowering employees to drive change: PayPal's employee-led grant-making process includes voting campaigns to boost engagement. Their gift matching program inspires employees to amplify their impact across diverse causes, while maintaining focus on entrepreneurship and small business growth.‍
5. Building a strong foundation for global impact: Global social impact strategies require a strong foundation including a solid framework, leadership buy-in, and executive sponsorship. PayPal's Employee Resource Groups (ERGs), support focus area communities and participate in mentorship and grant-making. Partnering with ERGs helps align with specific organizations, creating a more inclusive and effective approach.