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Summary
They say necessity is the mother of invention, and it holds true even when the topic is the changing face of volunteering. When the COVID-19 pandemic hit and in-person volunteering was no longer possible, companies were forced to rethink the way they gave back to their communities during a time of profound need. Luckily, the answer was right in front of them. Just as they introduced a hybrid approach to work — remote employees, digital communications, and more — they could also shift their programs to include virtual opportunities, and a broader, more open definition of what it means to volunteer. On this episode of Speaking with Purpose, we speak to Allison Fary and Stephanie Franco from TELUS, who tell us how they successfully pivoted during a massive upheaval, and why the new definition of volunteering is here to stay.
- Fidelity Charitable – COVID-19 and Philanthropy Survey
- UnitedHealth Group – Doing Good is Good for You Study
- Benevity’s State of Corporate Purpose Report – April 2021
- TELUS - Social Impact
