See the top nonprofits of 2024 supported on our platform and learn key giving trends in a time of shifts and changes.
In a year with so many nonprofits needing support, people sought out organizations they could trust and continued to show extraordinary generosity in 2024.
Benevity is proud to have played a role in the incredible impact made by our clients and their teams, serving as a trusted venue for giving to nearly 300,000 nonprofits — an 11% increase over the previous year. This growth reflects the deep commitments from companies and their people to support the issues they care about, through giving and corporate matches — a trend we expect to see continue.
Donations through the Benevity platform also grew by 8% in 2024, but the real story is the need for sustained giving. This is especially pressing in the U.S., as many nonprofits face new fears that federal policies could create funding gaps that will affect their ability to do vital work. The role that corporate and individual donors will play has never been more crucial — and sustained giving is the key.
Let’s take a closer look at the top nonprofits supported by companies and their people last year, and what drove giving behavior.
Key nonprofit giving trends of 2024
Human rights support increased, with noted post-election spikes
Reproductive rights, gender and LGBTQ+ equality, immigration rights and access to health care all experienced political rollbacks in the U.S. in 2024, and uncertainty around government funding continues to impact groups serving vulnerable communities. But companies and their employees took action in 2024 and can continue to make an impact now.
Through most of the year, donations to nonprofits supporting human rights were down each month, year over year — until November. Coinciding with the U.S. election was a surge in support for groups like Planned Parenthood and the ACLU. Now, with risks to federal funding for nonprofits, there will be greater demand for corporate and private donations to make up any shortfall.
Companies that want to accelerate their current commitments to nonprofit partners or support employee needs may want to consider removing restrictions on grants, enabling open-choice giving, offering pro-bono services and empowering their employees to provide continued support through donation matching and recurring donations. This will be an area to watch in 2025 and beyond.
Long-term crisis support wanes as attention does
Many crises that tipped the donation scales in past years are still ongoing, and millions of people continue to experience the daily impacts. In 2024 we saw a dip in support for nonprofits responding to war and humanitarian crises, in contrast to 2023 when humanitarian aid donation support surged dramatically, most notably in response to the war in Gaza. Approaching three years since the start of the war in Ukraine, donations to nonprofits providing specific support to the country have slipped deeper in the rankings (having a top 10 presence in 2022 but failing to make the top 50 in 2024).
This is a stark reminder of the importance of long-term support needed for ongoing conflicts. If your company has offered support for these crises in the past, consider offering followup support in the form of grants or employee giving campaigns that can make a big difference. Sustained corporate support for these crises will be more important than ever with U.S. foreign aid in flux. Though federal support is uncertain, there are many organizations that can continue operating with corporate and individual support.
Hunger and food-aid nonprofit support remained consistent, but demand outpaces donations
From conflict and displacement stemming from wars, to rising food costs and an unstable economic environment, food insecurity remained a top issue in 2024. While giving in these areas was strong, need continues to outpace support both domestically and globally. Some organizations that made headlines, like World Central Kitchen, Feeding America and Second Harvest of Silicon Valley did move up the ranks, but with global conflicts and the impacts of climate change, this is an area that will continue to require additional support in the coming year.
Support for health and cancer charities rose
Five of the top 20 nonprofits globally were health-focused, including St. Jude Children’s Research Hospital, national/state Heart and Stroke Foundations and Alzheimer’s Association National office. Notably, we saw a number of cancer research and support organizations moving into the top 50 for the first time in 2024, including Pan Massachusetts Challenge, Inc, Memorial Sloan Kettering Cancer Center, and Dana-Farber Cancer institute. National/state Cancer societies held steady and The Leukemia & Lymphoma Society moved up, perhaps related to research indicating the incidence of many common cancers increased in 2024.
Cancer-related organizations were notably prevalent in the U.K. and Canada. Support for cancer nonprofits held the #1 and #7 and #10 spots on the U.K.’s list. In Canada, cancer-focused nonprofits featured prominently in the top 10, with organizations in spot 2, 3 and 9.
What to expect for nonprofit giving in 2025
Nonprofits are an essential social safety net for the most vulnerable — both daily and in times of crisis. In 2025, it will be critical for companies to protect this ecosystem by continuing to offer nonprofits the meaningful and sustained support they need. Working together, we can have a significant positive impact. When looking ahead and deciding where to share your support, consider what data from the past year teaches us:
- Groups experiencing rollbacks to their rights will heavily rely on nonprofits this year — and those nonprofits will rely on sustained support from corporations in lieu of government support.
- It can feel overwhelming, but continue to look back to crises that once had your attention while you engage with the ongoing stream of new causes to support. They likely still need immediate support or aid in the often less-considered rebuilding phase.
- Food is a basic necessity and will require increased aid both locally and globally.
Benevity clients had such a positive impact on the world in 2024 and, as we look forward, now is the time to continue to stand by — and with — nonprofits. We see incredible opportunity for companies and individuals in the Benevity community to make even more lasting change in 2025.
Countries at a glance
See what nonprofits in the U.S., U.K., Canada and Australia received the most donation support in 2024.
