As of 2022, it's expected that more than 4.59 billion people are using social media, almost triple the quantity of users in 2010, and this growth shows no signs of stopping. Given that social media is now an established part of people's daily lives, whether they regularly post and interact or simply scroll through their feeds as a passive observer, it's no surprise that it can also be used to great effect to reach your fundraising goals.
In this article, we are going to cover a wide range of things that will help you to build fantastic social media fundraising campaigns including:
- Why having the best social media strategy is necessary
- How to optimize your content according to your audience
- When is the best time to post across the most popular social media platforms
