Wear It Pink 2025 activation kit

Every October, people across the UK come together for Wear It Pink, Breast Cancer Now’s signature fundraising day during Breast Cancer Awareness Month. When you wear something pink, host an event or raise money, you help fund life-changing research and vital support for people affected by breast cancer. Since its launch, Wear It Pink has raised over £43 million.

Your organisation can be part of this movement. This kit gives you everything you need — from communication templates and activity ideas to tools to engage your teams and make an impact.

Empower your people. Drive awareness. Make a difference.
Group in pink clothing pose indoors with a large pink ribbon balloon for a breast cancer awareness Wear It Pink event.

Empower your teams. Multiply your impact.

Use the ready-to-use templates and campaign ideas in this Activation Kit to engage your people and raise awareness and funds for breast cancer research.

How Benevity can help

If your company uses or is considering Benevity, here are tools you can use to amplify your campaign:

Program Features

Donation matching

Encourage more giving by matching employee donations.

Seeding rewards

Provide small “starter” rewards to get people involved.

Peer matching or match pools

Employees can match each other’s donations or set up team pools.

Challenges and gamified micro-actions

Leaderboards, team-based fundraising goals, etc.

Volunteer tracking and matching time

Record volunteer hours, possibly match time with monetary contributions.

Global or vetted nonprofits directory

Ensure your donations go to Breast Cancer Now reliably.

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RESOURCES

Making impact easy.

Quality content is a key contributor to campaign success and Benevity clients get access to assets like these from directly within our platform, so it’s even easier to get campaigns off the ground. These are just a few of the many ways Benevity’s Enterprise Impact Platform helps your company dramatically increase employee engagement and social impact — all in one place. Read our client stories to explore how other purpose-driven brands increase engagement and impact powered by Benevity.

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