Wear It Pink 2025 activation kit
Every October, people across the UK come together for Wear It Pink, Breast Cancer Now’s signature fundraising day during Breast Cancer Awareness Month. When you wear something pink, host an event or raise money, you help fund life-changing research and vital support for people affected by breast cancer. Since its launch, Wear It Pink has raised over £43 million.
Your organisation can be part of this movement. This kit gives you everything you need — from communication templates and activity ideas to tools to engage your teams and make an impact.
Empower your people. Drive awareness. Make a difference.
Empower your teams. Multiply your impact.
Use the ready-to-use templates and campaign ideas in this Activation Kit to engage your people and raise awareness and funds for breast cancer research.
About Wear It Pink
On 24 October, people wear pink, raise funds and support Breast Every year, over 55,000 people are diagnosed with breast cancer in the UK and around 11,500 women and 90 men die from it annually. That's why, on 24 October, people wear pink, raise funds and support Breast Cancer now to make vital research and support possible. Thousands of individuals, communities, schools and workplaces get involved, making Wear It Pink one of the UK’s largest charity events.
Impact & history.
- Wear It Pink has been happening for over 20 years.
- It has raised more than £43 million to date.
How your support helps.
- Support research to prevent, treat and ultimately cure breast cancer.
- Support people directly affected — offering vital support services when they need
them most. - Awareness-raising helps with early detection, reduces stigma and ensures more people access timely help.
Why your company should get involved.
A high-profile moment
Wear It Pink is nationally known. It gives your organisation visibility and alignment with a well-loved cause.
Boosting employee engagement
Organising pink-themed events, bake sales, dress-up days or competitions can unify people across locations and working styles.
Demonstrable impact
Employees will see how their efforts translate into research funding and real support for people — making it meaningful.
Flexibility
Whether you do one small event or a week of pink-themed activities, this kit supports multiple scales.
Purpose-driven culture
Showing support for health causes reflects well on your values, helps build trust and reinforces your company’s social responsibility.
Fundraising and volunteering ideas
In the office or on-site.
- Pink dress-up day — everyone wears something pink and donates.
- Pink bake sale — bake goods and sell them, proceeds to Wear It Pink.
- Office quiz night with a pink theme.
- Pink accessories day — pins, socks, scarves.
- Bake-off competition: best pink-themed baked good.
Remote or hybrid teams.
- Virtual pink show-and-tell — share your pink items or outfits.
- Step up in pink challenge — track steps or activity; people donate per milestone.
- Online bake-or-cook-along: everyone follows the same recipe.
- Social media photo challenge: post in pink, tag others to participate.
- Virtual pink craft workshop (knitting, card-making, etc.).
Volunteering and community.
- Host or partner with a local Wear It Pink event.
- Organise pink fundraisers in community spaces (schools, sports clubs).
- Offer support services — for example, volunteer hours helping with awareness events.
- Donate pink items or decorations for community events.
Communication assets
How to use this content: We’ve prepared templates to promote your Wear It Pink campaign. Copy, paste and customise with your company name, chosen activities, dates and donation link. Use what works for you — even one strong email or poster can make a difference.
Internal email — launch announcement
Subject line options:
- Join us for Wear It Pink 2025!
- Wear it pink on 24 October — make a difference.
- Let’s raise awareness together this Wear It Pink day.
Body:
Hi team,
On 24 October, we’ll be taking part in Wear It Pink to support Breast Cancer Now — raising awareness and funding vital research and support for people affected by breast cancer.
Here’s how you can get involved:
- Donate
- Join pink-themed events like bake sales, dress-up days or quizzes
- Spread the word — encourage your team, friends and family
👉 Get started here: [insert company giving link / campaign page]Thank you,
[Name / CSR or HR Team]
Internal email — launch announcement
Subject line options:
- Wear It Pink is almost here — don’t miss out!
- Final call: support Wear It Pink 2025.
- Last chance to wear pink on 24 October.
Body:
Hi everyone,
Wear It Pink day on 24 October is fast approaching! If you haven’t joined yet, this is your moment.
- Donate
- Join pink-themed events like bake sales, dress-up days or quizzes
- Spread the word — encourage your team, friends and family
Ways to contribute:
- Donate whatever you can
- Take part in planned activities
- Motivate someone else to join in
Let’s make our impact together.
👉 Take part here: [insert company giving link / campaign page]
Thanks for helping us make a real difference,
[Name / CSR or HR Team]
Newsletter or intranet copy
Kick-off:
We’re proud to support Wear It Pink 2025! Join us on 24 October to raise funds, awareness and help those affected by breast cancer.
Mid-campaign update:
Thank you to everyone who has supported me so far. We’re halfway to our goal — there’s still time.
Final call:
It’s almost Wear It Pink day on 24 October. Let’s come together, wear pink and support this vital cause.
Social media copy (external).
- We’re wearing pink on 24 October for Wear It Pink! Help us raise awareness and funds for Breast Cancer Now. #WearItPink
- Every donation, big or small, helps fund research and support services for people facing breast cancer. 💕 #WearItPink
- Pink dress-ups, bake sales and lots of fun — join us this Wear It Pink to make a difference. #BreastCancerNow
Impact messaging and storytelling
Use these facts and stories to motivate and engage:
- Over £43 million raised so far by Wear It Pink.
- More than 55,000 people are diagnosed with breast cancer each year in the UK.
- Around 11,500 women and 90 men die from breast cancer annually.
Real story to share:
[Include a local or company-relevant story: for example, someone at your company or in the community who was supported by Breast Cancer Now services, or a recent research breakthrough.]
How to launch your campaign:
- Choose your activities from the list above or come up with your own pink-themed ideas.
- Customise your communication templates with dates, links and your plan.
- Share with employees to build excitement.
- Run your activities (ideally leading up to 24 October).
- Celebrate after the day: share stories, results, photos and thank everyone who
took part.
Suggested timeline:
- Early October — plan your strategy, order materials, promote launch.
- 24 October — Wear It Pink day — main activity day.
- Late October — follow up, share impact, thank participants.
