Volunteering is evolving — and leading companies are using it to create stronger cultures, deeper community connections and more resilient impact programs. While headlines suggest a slowdown, the data tells a different story: volunteerism is experiencing significant growth. Benevity clients are seeing a notable increase in activity, a surge of volunteering interest, and new strategies around impact in times of change.
In this webinar, Rita Michaud, Senior Product Marketing Manager at Benevity, shares why volunteering remains essential for impact-driven companies — and how to keep volunteers engaged throughout the year! You’ll also get a peek into how Benevity’s platform is evolving to meet current and future global needs.
Watch to discover:
- Best practices and top trends shaping volunteering in 2025
- New Benevity product enhancements designed to boost engagement and impact
- Strategies for demonstrating collective impact and aligning these initiatives with your business and social impact goals.
Key learnings
- Volunteering drives strategic success: Volunteering has evolved from a "nice-to-have" to a vital tool for enhancing employee well-being, resilience, and connection. Rita Michaud, Senior Product Marketing Manager at Benevity, emphasized the importance of integrating volunteering into the fabric of your company.
- Expanded definitions boost engagement: Acts of kindness now make up 30% of volunteering hours, broadening accessibility. Virtual volunteering still makes up half of all tracked hours — proving it’s still relevant in today’s workplace.
- Participation incentives work wonders: Offering rewards for volunteering significantly boosts engagement. These programs achieve 50% higher volunteer hours per person. Suggested benchmarks include $15 USD (median) and $20 USD (best-in-class) for optimizing incentives.
- Leadership and community building impact: Leadership plays a crucial role in driving volunteer participation. Examples include executive leaders promoting social impact initiatives and middle managers fostering team-based volunteering. CarMax's program demonstrated success with team building, benefiting thousands of employees and nonprofits.
- Strategic program enhancements ahead: Kelly Tweddell, senior product manager at Benevity, detailed upcoming innovations like risk management tools, a curated global volunteer catalog, and streamlined reporting features - reinforcing Benevity's mission to scale volunteer programs and create lasting community impacts.