WEBINAR
Virtual Event
Securing Leadership Buy-In to Amplify Participation and Impact
Discover how Criteo turned executive advocacy into a driver of culture, engagement and purpose.
November 13, 2025
3:00 pm
GMT
/
4:00 pm
CET
Speakers
Camila Martinez
DEI Programme Manager
Ruth Begher
Client Success Manager
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Why attend
Why watch
What if the key to stronger engagement started at the top?
At Criteo, a global technology company, leadership advocacy has become a catalyst for meaningful change, connecting social impact goals with business priorities and employee motivation. By engaging executives as champions, the DEI team sparked broader participation and accountability across the company.
Join this live session with Camila Martinez, DEI Programme Manager at Criteo, to learn how building leadership support can turn purpose into lasting impact.
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Key learnings
- Flexibility drives global relevance.
Social impact programs are most effective when they adapt to regional nuances. By designing flexible frameworks that account for cultural and logistical differences, companies can ensure accessibility and create initiatives that truly resonate with employees across geographies. - Volunteering strengthens leadership.
Integrating volunteering into leadership development fosters empathy and purpose-driven decision-making. Some organizations are even making participation a core expectation. - Visibility fuels inspiration.
When leaders share their volunteering experiences through photos, short videos, or quick reflections, they help build momentum. This visibility not only amplifies engagement but also normalizes purpose-driven action throughout the company. - Measure meaning, not just metrics.
Beyond participation rates or hours logged, the quality of impact matters most. Focusing on stories of connection, community benefit and personal growth captures the true value of social initiatives and deepens their authenticity. - Sustained collaboration creates inclusivity.
Long-term success in volunteering programs comes from consistent engagement and shared ownership. Empowering ambassadors and local champions ensures programs remain responsive to urgent needs and inclusive of all voices.
