Children in Need 2025 activation kit

Every year, millions of people across the UK unite to raise money for BBC Children in Need, a much-loved national campaign that funds projects supporting children and young people facing disadvantage. Since 1980, the appeal has raised over £1 billion, helping thousands of charities provide mental health support, tackle poverty, create safe spaces and ensure children thrive.

Empower your teams. Multiply your impact. With ready-to-use templates, campaign ideas and plug-and-play content, the Children in Need activation kit makes it easy to launch or scale your program — and rally your people around purpose, wherever they are.
Group in pink clothing pose indoors with a large pink ribbon balloon for a breast cancer awareness Wear It Pink event.

Empower your teams. Multiply your impact.

Use the templates and campaign ideas in this activation kit to engage your people and raise awareness and funds for Children in Need.

How Benevity can help

If your company uses (or is considering) Benevity, there are powerful tools and options that can magnify your Children in Need campaign. Here’s how Benevity can supercharge your impact — and how you can request a demo to see it in action.

Program Features

Donation matching

Benevity makes it easy for your company to match employee donations. Matching encourages more people to give and often increases individual donation amounts.

Seeding rewards

Your company can seed funds (allocate small “starter” rewards) into employees’ giving accounts. This gives people “donation currency” to use, lowers the barrier to first participation and tends to boost both engagement and retention.

Peer matching / match pools

Benevity supports peer matching, where employees themselves can create match pools or match each other’s donations. It’s a more social and collaborative way to multiply impact.

Challenges and gamified micro-actions

To keep momentum and engagement high, Benevity supports challenges (leaderboards, mini-campaigns, team competitions, etc.) as part of the giving programme. These fun, competitive elements help involve more people.

Volunteer tracking and matching volunteer time

Benevity allows employees to log volunteer hours and, where policy allows, have those hours matched or rewarded. This enables giving beyond just financial donations.

Global / vetted nonprofits directory

Employees can choose from a large, vetted database of nonprofits. This ensures that the causes they care about are credible and compliant.

Automated reporting and impact measurement

Benevity offers dashboards and reports so your team can see how much was raised, how many people participated, what causes benefited, etc. After the campaign, you can share impact stories internally with solid data.

Flexible giving architecture

Whether your campaign is global, local or hybrid (remote + in-office), Benevity supports various currencies, multiple donation methods (payroll, credit card, etc.) and tailored matching and seeding.

Request a demo
RESOURCES

Making impact easy.

Quality content is a key contributor to campaign success and Benevity clients get access to assets like these from directly within our platform, so it’s even easier to get campaigns off the ground. These are just a few of the many ways Benevity’s Enterprise Impact Platform helps your company dramatically increase employee engagement and social impact — all in one place. Read our client stories to explore how other purpose-driven brands increase engagement and impact powered by Benevity.

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good idea led to
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of Goodness

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