Bridging the goodness gap with behavioral science

Learn how expert-curated giving opportunities can help turn good intentions into action — and create more social impact.

Author:
Team Benevity
Date Published:
January 14, 2021
Date Published:
Cover of a report titled Bridging the Goodness Gap. Illustration shows two stylized figures reaching for each other, with the subtitle: How expert-curated content influences altruistic behavior.
Table of contents

There’s a significant gap between people’s desire to give back to their community and what they actually do on an annual basis.

How do we better understand and begin to close the gap?

Benevity teamed up with the Bill & Melinda Gates Foundation, ideas42 (a nonprofit specializing in behavioral science) and a global technology company, to design and conduct an experiment. We wanted to know if giving opportunities curated by experts would drive more engagement and, ultimately, begin to close the gap. What we found was surprising — and promising.

Download the report to discover:

  • Insights into the Goodness gap and its causes
  • Key findings derived from the experiment’s data and results
  • Actionable ideas, tips and recommendations for applying these findings to your corporate purpose program

Read the Report

About the Author
Team Benevity
Team Benevity
Team Benevity is a group of purpose-driven professionals, CSR experts, and impact strategists united by a shared mission: helping organizations do more good.

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