Chosen as the winner for best-in-class approach and overall impact, Levi Strauss & Co. bakes purpose into everything the company does—starting from when new employees come on board to ongoing initiatives aimed at engaging people, customers and communities in social good.

The company brings its values to life using a “profits through principles” model that guides everything from sustainable and fair business practices to commitments to re-invest a portion of profits back into local communities and organizations.

The Benevity platform helped Levi’s scale its programs to include all 10,000 employees across the world. In just one year, the company’s global ambassadors created more than 120 volunteer opportunities, resulting in 4,000 volunteer shifts in 53 cities.

Levi’s is engaging customers through the platform too, enabling shoppers to round-up their online purchases to support various causes throughout the year.

When it comes to giving as a percentage of earnings, Levi Strauss & Co. ranks at the top of U.S. companies and CEO Chip Bergh often says the company is committed to “never choosing easy over right.”

The Benevity Corporate Goodness Awards (aka “the Goodies™”) recognize game-changers in the Benevity client community who are boldly leading a new era of corporate purpose.