Bridging the Goodness Gap with Behavioral Science
There’s a significant gap between people’s desire to give back to their community and what they actually do on an annual basis.
How do we better understand and begin to close the gap?
Benevity teamed up with the Bill & Melinda Gates Foundation, ideas42 (a nonprofit specializing in behavioral science) and a global technology company, to design and conduct an experiment. We wanted to know if giving opportunities curated by experts would drive more engagement and, ultimately, begin to close the gap. What we found was surprising — and promising.
Download the report to discover:
- Insights into the Goodness gap and its causes
- Key findings derived from the experiment’s data and results
- Actionable ideas, tips and recommendations for applying these findings to your corporate purpose program