How TELUS’s #MostGivingCompany Campaign Mobilized 60,000 People
TELUS was recognized for catalyzing purpose through communications and storytelling through its #MostGivingCompany campaign, which reached six million people on social media and secured nearly 60 earned media stories to generate excitement for the company’s Days of Giving event.
Focusing on its 60,000 employees and retirees—and a strong We Give Where We Live philosophy—TELUS highlighted personal, buzzworthy stories and the contributions of individual team members company-wide to boost participation in a host of giving and volunteering-related activities.
The Benevity Corporate Goodness Awards (aka “the Goodies™”) recognize game-changers in the Benevity client community who are boldly leading a new era of corporate purpose.
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