How BSI activated people at every level to drive sustainability and social impact

How do you move from strategy to action and get everyone on board?

Join Heather Burrell, Group Head of Sustainability Engagement at BSI, to discover how her team turned a bold sustainability strategy into a company-wide movement. Through storytelling, dialogue and an inclusive approach, BSI activated employees across 31 countries — from senior leadership to local offices — and saw a 30% boost in engagement in just one year.

From global fundraisers and grassroots storytelling campaigns to listening surveys and snack-sized learning sessions, you’ll hear how BSI created real momentum by making sustainability everyone’s job (and opportunity!).

You'll learn:

• How to bring a CSR and sustainability strategy to life across a global workforce
• Tactics BSI used to remove barriers and make participation accessible and inclusive
• How storytelling, listening and leadership support helped scale engagement

Key learnings

• Turning strategy into action starts with clarity and inclusivity. BSI transformed a bold sustainability strategy into a company-wide movement by making sustainability everyone’s job. Their approach boosted employee engagement by 30% in just one year.
• Data provides the foundation for impact. A materiality review and sustainability engagement survey gave BSI a clear roadmap, helping them prioritize what mattered most to employees, clients, and stakeholders.
• Creative engagement tactics spark participation. From the Steps for Change challenge to regional listening surveys and micro-learning sessions, BSI used innovative, accessible methods to make global sustainability efforts feel personal and actionable.
• Dialogue builds ownership. Programs like Sustainability Snacks created safe spaces for employees to discuss complex topics — from electric vehicles to net zero — and connect their daily work to company goals.
• Leadership buy-in unlocks momentum. BSI secured executive support by framing sustainability as both a human issue and a business growth opportunity. Visible advocacy from leaders, paired with emotional storytelling, gave employees the confidence to act.