The Grants Confidence Gap: From Alignment to Action

1. Benevity’s integrated platform unifies global and local grantmaking. By combining verified nonprofits, disaster response content, and impactful APIs with insights from the Impact Lab, the platform provides a seamless toolkit. This integration allows businesses to align their core purpose and profit with measurable social impact.
2. Closing the “confidence gap” requires strategic alignment. A successful session strategy focuses on bridging the divide between high-level executive intentions and actual on-the-ground results. Key solutions include clarifying corporate priorities and maintaining a consistent global strategy while still empowering localized efforts.
3. Local expertise is the antidote to global grantmaking challenges. Navigating cultural nuances and complex regulatory requirements remains a hurdle for many. Carly Meek (Senior Grants Management Consultant, Benevity) highlights that leading companies overcome this by leveraging local partnerships and Employee Resource Groups (ERGs) to adapt programs effectively across different regions.
4. Truist’s approach proves that "hyper-local" builds trust. Strategic alignment is best exemplified by combining broad national themes, such as economic mobility, with specific regional needs. This dual focus not only strengthens community trust but also significantly boosts employee engagement and creates deeper impact.
5. Five actionable tactics can bolster grantmaking confidence immediately. To move from strategy to scalable impact, leaders should:
   
   • Localize strategies through regional expertise.
   • Adopt trust-based practices to empower partners.
   • Standardize impact metrics for clearer reporting.
   • Focus on stewardship to align programs with business goals.
   • Foster trusted relationships for long-term sustainability.

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