WEBINAR
Virtual Event
Planning for an Impactful Year of Volunteering: Lessons from Adobe
Get real-world insights to help you plan, prioritize and grow your volunteer program in 2026
January 29, 2026
10:00 am
PT
/
1:00 pm
ET
Speakers
Stephanie Kuei
Sr. Program Manager, Corporate Social Responsibility
Kris Owens
Principal Client Success Manager
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Why attend
Why watch
As you plan for 2026, you may be asking how to make your corporate volunteer programs more strategic, engaging and impactful. With the United Nations declaring 2026 as the International Year of Volunteers, there is no better time to set clear goals, build momentum and lay a strong foundation for the year ahead.
We sit down with Stephanie Kuei, Sr. Program Manager, Corporate Social Responsibility at Adobe, to explore how their team approaches the critical work of planning for a successful year of volunteering. Through practical insights from Adobe’s programs, we’ll explore how to plan volunteer programs that engage employees and create meaningful impact year-round.
Join us to:
Watch now to learn:
- Strategy starts with a clear North Star. Adobe’s “Create Change” philosophy anchors volunteering within its broader Creativity for All mission. By aligning employee programs to business priorities while preserving open-choice flexibility, the team creates space for both strategic focus and personal passion.
- Consistent messaging drives engagement growth. Rather than overhauling programs, Adobe refined timelines, clarified positioning and built a year-round communications drumbeat. Clear calls to action, flagship moments and simplified storytelling helped move employees from awareness to action — contributing to measurable increases in participation.
- Cross-functional collaboration multiplies reach. Partnerships with communications, onboarding, HR, site councils and a global champion network ensure volunteering is embedded across the employee experience. Toolkits, story banks and shared planning calendars make it easier to scale without overextending a small CSR team.
- Center nonprofits to create more meaningful engagement. By shifting timelines to reduce nonprofit burden, intentionally connecting employees to grantees and designing opportunities around real needs, Adobe strengthened both community impact and employee experience — proving that impact-first design fuels deeper, more sustainable participation.
- Build momentum incrementally — and make space for flexibility. Large-scale success (like Adobe's Season of Change’s impressive results) was the culmination of years of intentional, phased improvements. Change management, early champion buy-in and room to pivot along the way are just as critical as the campaign itself.
