Take a closer look at the findings from Benevity Impact Labs’ annual report,
The State of Corporate Purpose 2025. This session offers a unique opportunity to explore how purpose-driven companies are evolving their programmes in response to shifting expectations and includes exclusive UK-specific insights available only in this webinar.
Watch now to:
- Explore the top five trends influencing the future of corporate purpose
- See how leaders are navigating growing complexity — from stakeholder expectations to changing regulatory landscapes
- Learn why embedding impact into business strategy is becoming a key consideration for long-term success
Key learnings:
- A central theme revolved around the tension between courage and caution in CSR leadership. Insights showed that leaders aim to maintain bold purpose-driven initiatives but are often constrained by shifting corporate values and cautious communication strategies, with 66% of UK leaders anticipating quieter efforts regarding ESG and climate initiatives.
- Strong proof of the power of steadfast purpose was illustrated through Costco's example. By upholding its diversity and inclusion programs despite shareholder pushback, the company saw remarkable results, including higher sales growth, increased foot traffic, and significantly lower employee turnover compared to industry norms.
- Trends in 2025 CSR strategies highlighted significant movements, such as increased granting towards community improvement, with a 28% year-over-year growth in volunteer hours for UK-based companies. However, there were noted declines in support for causes like climate justice and BIPOC-led nonprofits, signaling potential instability for nonprofits and broader social challenges.
- Practical advice on fostering employee engagement pinpointed the strategic use of existing forums, leadership storytelling, and piloting initiatives. These actions were recommended to cultivate a workplace culture of social impact, enhance employee well-being, and strengthen job satisfaction, contributing to both personal fulfillment and organizational resilience.
