Thursday, September 25, 2025
11 a.m. BST | 12 p.m. CET
How do you move from strategy to action and get everyone on board?
Join this live session with Heather Burrell, Group Head of Sustainability Engagement at BSI, to discover how her team turned a bold sustainability strategy into a company-wide movement. Through storytelling, dialogue and an inclusive approach, BSI activated employees across 31 countries — from senior leadership to local offices — and saw a 30% boost in engagement in just one year.
From global fundraisers and grassroots storytelling campaigns to listening surveys and snack-sized learning sessions, you’ll hear how BSI created real momentum by making sustainability everyone’s job (and opportunity!).
You'll learn:
- How to bring a CSR and sustainability strategy to life across a global workforce
- Tactics BSI used to remove barriers and make participation accessible and inclusive
- How storytelling, listening and leadership support helped scale engagement
