How do you move from strategy to action and get everyone on board?
Join Heather Burrell, Group Head of Sustainability Engagement at BSI, to discover how her team turned a bold sustainability strategy into a company-wide movement. Through storytelling, dialogue and an inclusive approach, BSI activated employees across 31 countries — from senior leadership to local offices — and saw a 30% boost in engagement in just one year.
From global fundraisers and grassroots storytelling campaigns to listening surveys and snack-sized learning sessions, you’ll hear how BSI created real momentum by making sustainability everyone’s job (and opportunity!).
You'll learn:
- How to bring a CSR and sustainability strategy to life across a global workforce
- Tactics BSI used to remove barriers and make participation accessible and inclusive
- How storytelling, listening and leadership support helped scale engagement
Key learnings
- Turning strategy into action starts with clarity and inclusivity. BSI transformed a bold sustainability strategy into a company-wide movement by making sustainability everyone’s job. Their approach boosted employee engagement by 30% in just one year.
- Data provides the foundation for impact. A materiality review and sustainability engagement survey gave BSI a clear roadmap, helping them prioritize what mattered most to employees, clients, and stakeholders.
- Creative engagement tactics spark participation. From the Steps for Change challenge to regional listening surveys and micro-learning sessions, BSI used innovative, accessible methods to make global sustainability efforts feel personal and actionable.
- Dialogue builds ownership. Programs like Sustainability Snacks created safe spaces for employees to discuss complex topics — from electric vehicles to net zero — and connect their daily work to company goals.
- Leadership buy-in unlocks momentum. BSI secured executive support by framing sustainability as both a human issue and a business growth opportunity. Visible advocacy from leaders, paired with emotional storytelling, gave employees the confidence to act.
