Resilient corporate impact programs are essential for creating lasting results in a changing world. In this webinar, Kenrick Fraser from PayPal shared how integrated, business-aligned corporate social responsibility efforts can drive community impact, mobilize employees and deliver sustained outcomes — even amid uncertainty.
Through real-world insights and actionable strategies, we explored the tactics that create a resilient, scalable approach to social impact that mobilizes employees, deepens community connections and builds a strong foundation for the future.
Watch the webinar to:
- Explore tactics for an integrated corporate social responsibility strategy that aligns business goals, empowers communities and drives lasting impact.
- Learn practical ways to build resilient, adaptable programs that thrive through change.
- See how Benevity can help unify volunteering, giving and grantmaking in one platform.
- Gain insights on aligning CSR with company values and community needs — while making space for evolution and growth.
Key learnings
- A unified social impact strategy: Kenrick Fraser from PayPal highlighted the power of a unified, measurable approach to driving engagement, social impact, and business success. PayPal integrates employee giving, volunteering, and grant-making into one cohesive program, which involves starting with low-impact activities and gradually moving towards activities that result in deeper engagement and uplifts local communities.
- Measuring for resilience and success: Measurement emerged as a key factor in program resilience. PayPal's focus on measuring impact across volunteering, grant-making, and giving and ensuring alignment with their values. This human-centered approach has led to an impressive 82% participation rate in their community impact program.
- AI and the future of social impact: AI has potential to enhance programs and build team capacity. AI's promising role in boosting engagement, storytelling, and impact initiatives, paints an optimistic picture of technology's role in social good.
- Empowering employees to drive change: PayPal's employee-led grant-making process includes voting campaigns to boost engagement. Their gift matching program inspires employees to amplify their impact across diverse causes, while maintaining focus on entrepreneurship and small business growth.
- Building a strong foundation for global impact: Global social impact strategies require a strong foundation including a solid framework, leadership buy-in, and executive sponsorship. PayPal's Employee Resource Groups (ERGs), support focus area communities and participate in mentorship and grant-making. Partnering with ERGs helps align with specific organizations, creating a more inclusive and effective approach.
