CRM best practices for nonprofits

Digital transformation is at the forefront of every nonprofit’s short and long-term strategy. CRM systems are crucial in allowing you to fully embrace digital integration into your supporter journeys. Watch the replay of our webinar with PwC Switzerland to discover how a CRM can transform how you engage your supporters and future-proof your fundraising strategy.

Speakers

Brendan Earley, NPO Success manager, Benevity

Brendan Early is Nonprofit Success Manager for the UK and Ireland at Alaya, the Employee Purpose platform. Alaya by Benevity connects nonprofits with corporates around the world to get the support they need through donations and volunteering. We support over 2 million nonprofits from 208 countries and have raised over $2.3 billion in donations to date.

Evgenij Starchak
Head of Salesforce Delivery, PWC SWITZERLAND

Evgenij is Senior Manager and Salesforce Delivery Lead at PwC Switzerland, focusing on projects in the Swiss NonProfit sector. He has over 16 years of experience and has overseen over 20 CRM implementation projects. Aside from his expertise in Salesforce and consulting, Evgenij also specializes in solution design, database architecture and technical implementations. He holds 7 Salesforce certificates and is also a CSM-certified Scrum Master.