Wednesday, June 18, 2025
11:00 a.m. BST | 12:00 p.m. CET
What if one small insight could spark one million minutes of impact?
That’s exactly what happened at Arm. When they discovered that a third of their employees wanted to volunteer but didn’t know how, the team launched their most ambitious initiative yet: the One Million Minutes campaign. A global, inclusive effort that — just halfway through — more than doubled tracked volunteering time, energized 1,200+ employees and brought new meaning to community connection across 15+ countries.
Watch this inspiring session with Anna Malan, Senior Manager of Employee Community Engagement at Arm, as she shares the story behind the numbers — and how listening to your people and acting on meaningful data can spark a unifying, high-impact movement in your company.
You’ll discover:
- How to turn internal feedback into a bold, unifying campaign
- The creative elements that helped the campaign take off — and how to replicate them
- Practical tips to scale initiatives and fuel your culture of purpose
Key learnings
- Arm's Million Minutes Campaign showcased innovation in employee engagement, leveraging internal surveys and a cultural alignment to inspire employees to volunteer over one million minutes in STEM education and community initiatives between September 2024 and September 2025 — achieving 98% of their target to date.
- Strategy and leadership were key to campaign success, with Anna Malan emphasizing the importance of executive sponsorship, team leads, and ambassadors. Tactics such as mini-campaigns, local champions, and accessible opportunities helped sustain momentum and normalize volunteering.
- Impact measurement and tools demonstrated efficiency, including Benevity's Spark tool for tracking volunteer hours and data analysis, surveys to assess employee connections and skills, and leveraging ChatGPT to recommend opportunities for remote workers.
