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Giving Tuesday Campaign
NatWest Group’s Purpose is to champion the potential of people, families and businesses making a positive contribution to society, which is embodied in their Giving Tuesday campaign.
“Giving Tuesday is such an integral part of the charity work that NatWest Group does and we are excited to once again be involved at the forefront. This Giving Tuesday we will be encouraging our customers and employees to donate and support in any way they can on Nov 30th and beyond.”
Michael Duncan, Senior Sustainability Leader
Michael joined the NatWest Group Sustainable Banking team in 2013 where he heads up the bank’s global employee and customer giving policy and programmes and is passionate about driving positive societal outcomes through the bank’s activities.
Campaign Mission
NatWest Group are a Founding Partner of GivingTuesday and this is the 8th year the bank has been involved. To celebrate this year’s Giving Tuesday, NatWest Group are donating £425,000 to charities which its employees and customers support. Since their involvement in Giving Tuesday began in 2014, the bank has donated £2,300,000 to encourage employees and customers to get involved in supporting this global day of giving.
Results
- £425,000 (and counting!) in donations to charities during Giving Tuesday
- £150,000 donation matching for customers using MyRewards
- 3 days for volunteering specified time-off for employees
On Giving Tuesday, NatWest Group employees were invited to give their voice, time and money to good causes.
First, they were invited to use their voice to share the causes they pledge to support. Then, they were encouraged to donate time by making use of 3 days of volunteering allowance – for example to register for their tree planting initiative, planting 100,000 trees this tree planting season.
Finally, customers were invited to donate money to one of 11 partner charities through their MyRewards on their current account.
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