Client Stories

USAA: How one good idea led to one million acts of Goodness

Written by Benevity | Aug 17, 2023 6:05:46 PM

The COVID-19 pandemic and movement for social justice had USAA’s people feeling heavy, and less connected than ever before. The company’s CSR team had to think about what their people really needed at that moment, and if they would go about business as usual with their CSR program, or pivot to adapt to a new normal.