CAUSE STORY
How One Tree Planted increased donations on Benevity
One Tree Planted is a nonprofit committed to combating deforestation and its environmental repercussions by planting trees in diverse regions across the globe. They continue to amplify their impact by engaging their global network of planting partners, word-of-mouth recognition, and compelling collaborations with corporate partners through Benevity.
-
Environmental sector
-
1 Million trees planted
-
$2.4 Million donations
-
Benevity Products used:
Benevity Causes Portal
The challenge
In light of the current economic landscape, characterized by inflation rates and economic recession affecting many US-based nonprofits, some donors are finding their budgets constrained. This situation has prompted many organizations to turn to the stability and flexibility of corporate partnerships and workplace giving.
The solution
Benevity has empowered One Tree Planted to connect with a broader audience and secure critical funding. Since registering on Benevity, the nonprofit has connected with individuals and corporate partners that were previously outside their reach. Furthermore, Benevity's platform simplifies the process for both businesses and individuals to make a meaningful impact, aligning seamlessly with One Tree Planted’s goal to make tree planting accessible to all.
Below are some of the key ways One Tree Planted utilized the Benevity platform to grow their donations and corporate reach:
Utilizing donor reports
Through Benevity’s donor reports, One Tree Planted can easily spot individual donors and identify the companies associated with their contributions. This discovery has provided the organization with a valuable tool for recognizing potential individuals and corporate partners. By building new and genuine relationships, the nonprofit is able to nurture new supporters into long-term advocates. In addition, Benevity donors can easily connect with the nonprofit on social media, enabling the organization to grow their presence online.
Showcase urgent campaigns
Through Benevity’s project tool, the organization highlights urgent campaigns and projects. These focused areas provide multiple touch points for donors, enabling One Tree Planted to direct them to projects in urgent need of funding, along with providing more compelling content for donors to engage with.
By supporting projects on One Tree Planted’s Benevity profile, individual donors are not only contributing to a single cause, but also assisting initiatives like forest fire recovery in numerous countries. This approach provides the organization with the flexibility to champion a diverse array of critical global projects, enabling them to make a meaningful impact on a global scale.
Employee matching gifts
Through Benevity-facilitated corporate partnerships, One Tree Planted has been able to open up another stream of funding—employee matching gifts. Corporations on the platform pledge to match their employees' donations, offering a compelling incentive for contributions. This has been instrumental in growing One Tree Planted’s funding base via Benevity while also reaching a broader audience.
The support from donors has been invaluable; every dollar counts and can make a significant difference. Employee matching allows double (or even triple) the donation to be made towards an organization in need. This impact is profound and underscores the transformative potential of how individuals choose to contribute their donations.
The result
In today’s constantly changing and uncertain landscape, Benevity plays a crucial role in reaching out to new donors, shaping innovative fundraising strategies, and ultimately creating meaningful impact.
By leveraging the Benevity platform, One Tree Planted has increased engagement with both individual donors and corporate partners with an outstanding year over year growth of 288% in 2022. They are on track to see even more impact through the Benevity platform this year.
Through $2.4 million raised on Benevity already, the platform has helped One Tree Planted successfully restore over 1,000 hectares of land across six continents.
“Benevity has really helped us scale our campaigns and our community reach, it's helped us feel more confident in trying new things.”
Laura Johnson, Major Gifts Officer, One Tree Planted
Discover our nonprofit resource centre
