CLIENT STORY
Definity paired Benevity solutions for more impact
Insurance company, Definity, is in it for good — with a fitting purpose of “building a better world by helping its clients and communities adapt and thrive.” So, it’s no wonder their social impact program is a strong part of their culture, helping create impact through giving, volunteering, and corporate granting.
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Insurance
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Canada
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2,600 employees
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Benevity Products used:
Donate, Volunteer, Community Investment
The challenge
Definity and their people had already been doing a ton of good with Benevity since 2017 through their employee platform, iCare, which supports giving, matching and volunteering. As their social impact strategy evolved, the company was looking for additional software to help support a streamlined granting process where they could easily track, review and report on their impact — all while engaging even more of their people.
The solution
Definity’s Community Investment team expanded their partnership with Benevity and adopted our community investment solution for three main reasons.
Maximized program efficiency and outcomes
Bringing their employee giving program together with their new granting program meant Definity was able to efficiently learn about, and track, nonprofits that were important in their communities, their people, and aligned with their values and goals.
A more integrated and balanced approach
Not only did Definity now have data about the nonprofits their people cared about to inform their strategy, but they also had the technology to help their people get involved. Employees could bring forward hyper-local opportunities for Definity to support through volunteering and giving with corporate matching program to allow for a balanced approach of national and local impact.
More insight and support with one trusted partner
Partnering with Benevity allowed Definity to streamline their granting process from the start and they received consistent reporting that allowed them to see their total impact across all of their initiatives in one central place. Plus, Definity was familiar with Benevity’s dedicated Client Success team who supported their needs as they grew, and scaled, their social impact program.
The result
In 2023, Definity‘s social impact program resulted in:
- More than $2 million in grants invested in communities across Canada
- More than $39,000 donated through their Employee Appreciation Week giving campaign
- More than $60,000 employee donations matched
- Doubling their corporate record by logging 4,500 volunteer hours
See how you can combine Benevity solutions for greater impact
