Activation Kit

Rally your people for Martin Luther King Jr. Day

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Download your activation kit

Martin Luther King Jr. Day is also known as MLK Day of Service, for good reason. It may be a federal holiday but Americans still go to work — serving their communities. 

Encourage your people to take action on Jan. 15, 2024 in honor of the civil rights pioneer and his principles of equality, community involvement and non-violent advocacy. 

Leverage the resources in our activation kit to easily create a campaign that raises awareness and drives participation on this national day of service. 

Download the Martin Luther King Jr. Day activation kit to get:

  • A giving opportunity — Vetted nonprofits your people can donate to, along with a summary of how their donations will help.
  • Volunteer opportunities — Ways your people can give back with their time by serving their communities, e.g., through food drives.
  • News items — Communication templates explaining the significance of MLK Day and how people can get involved.

Are you a Benevity client? Find the Spark Content Resources here.

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