Activation Kit

Rally your people for Martin Luther King Jr. Day

Download your activation kit

Martin Luther King Jr. Day is also known as MLK Day of Service, for good reason. It may be a federal holiday but Americans still go to work — serving their communities. 

Encourage your people to take action on Jan. 15, 2024 in honor of the civil rights pioneer and his principles of equality, community involvement and non-violent advocacy. 

Leverage the resources in our activation kit to easily create a campaign that raises awareness and drives participation on this national day of service. 

Download the Martin Luther King Jr. Day activation kit to get:

  • A giving opportunity — Vetted nonprofits your people can donate to, along with a summary of how their donations will help.
  • Volunteer opportunities — Ways your people can give back with their time by serving their communities, e.g., through food drives.
  • News items — Communication templates explaining the significance of MLK Day and how people can get involved.

Are you a Benevity client? Find the Spark Content Resources here.

Other content in this category


Mastering ERG Budget Management: Best Practices for ERG Leaders


5 Tips to Measure ERG Program Success and Communicate Impact


The Deal Team model: Engaging employees to lead grant partnerships

See all categories