Q2 and Benevity team up for good

Q2 helps build stronger, more diverse communities by strengthening the financial institutions that serve them — and empowering their people to do good in personally meaningful ways through their social impact program, Q2 Spark.

The Challenge

There’s no doubt that changing CSR software providers can feel overwhelming. Especially for a company like Q2 who had solid engagement rates that they really didn't want to lose as they headed into one of their biggest initiatives of the year, a campaign celebrating Q2’s 19th birthday. However, they had their sights set on a future that included improved reporting, enhanced customer support and greater efficiencies for their social impact team, as well as an easier experience for employees.

The solution

The team at Q2 did their research, and chose Benevity as a partner because we could deliver all of the things they needed to run their program more smoothly while also being able to easily support various initiatives, including the birthday campaign, and build on their engagement in three ways.

Birthday presents

What better way to get people excited about a new platform than to seed their accounts with donation currency? To introduce their people to Benevity, and kick‑off Q2’s 19th birthday campaign, every employee had $19 seeded into their Benevity giving account so they could donate to any nonprofit that they cared about.

Elevated communication

The Q2 team put in serious work to make sure their people knew about the campaign by providing updates in their weekly newsletter, encouraging healthy competition between teams and hosting in-person and virtual volunteering opportunities that were elevated by company executives.

Make it easy

Logging in to the new Benevity platform to donate their seeded funds was straightforward for employees. And once they took a look around, Q2’s people could easily find more ways to do good, like volunteering, that allowed them to rally support around nonprofits that resonated with them.

The result

Q2’s CSR program resulted in:

• 82% redemption rate of seeded funds for their birthday campaign
• 66% increase in volunteering during their birthday campaign
• $41,079 in donations for their birthday campaign
• 828 volunteer hours logged
• First-time logins increased from 58% to 89% in one month
• Overall donation participation increase of 60 percentage points