Morningstar, a leading provider of independent investment insights, is a trailblazer in the space when it comes to doing good and amplifying the efforts of its people. They had to overcome many challenges to garner strong employee engagement and get where they are now, and their success can be attributed to a carefully crafted giving and volunteering program rooted in scaling and globalizing employee participation.
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Financial sector
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30+ countries
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12,000+ employees
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Benevity Products used:
Spark
The challenge
With a global workforce that was feeling disconnected, Morningstar had their work cut out for them. They needed to find a way to engage and unify its diverse workforce of 12,000 employees spanning 30 different countries in an equitable way.
The solution
Executive buy-in
Getting support from executives helped Morningstar reach its goal of engaging more employees. Leaders at the company helped drive awareness and participation in its program, and it was a light lift for them to get involved. In fact, by leveraging executive voices and participation just twice a year — during its Global Volunteer Week and Global Giving Drive — Morningstar was able to spread the word and host two of its most successful campaigns. From the very top, the company has been fully committed to making a difference in the world.
Local champions
Morningstar also leveraged its passionate group of 60 team captains who led efforts in different locations, and were empowered to engage in community outreach and maintain relationships with local nonprofits. They trained employee engagement committee leads, employee resource groups and business unit communications leads on how to use Benevity and encouraged them to incorporate Goodness activities into meetings, town halls, emails and other employee touch points.
Champions were rewarded for their work with $100 USD in donation dollars and additional access to leadership. Through this ambassador network, Morningstar was able to scale its program and offer meaningful, localized experiences for its employees throughout the year while making a global impact.
Frictionless giving
Since launching with Benevity in 2022, Morningstar has made frictionless giving a top priority. They currently offer tax-effective giving in seven large markets and local currency giving in 15 markets. By removing barriers to give, Morningstar has also made it easier for employees to participate — creating a bigger impact for the nonprofits they care about most.
The result
In 2022, Morningstar's global giving and volunteering program contributed:
- 23,000 hours of volunteer work
- $850,000 in donations for nonprofits
- 52% employee participation rate
- 81% satisfaction in the giving and volunteering program
- 70% increase in employees logging at least one volunteer hour
- 100% increase in international employee participation
Morningstar was able to transform their newcomer energy into a force for good, activating their people and executives around the world to create a highly impactful global program. This early success led to the company being recognized as a 2023 NewB award finalist, and one of their purpose-driven employees winning the 2023 Employee Catalyst award.
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