Cristine Kao

As Chief Marketing Officer, Cristine leads Benevity’s marketing efforts, driving strategies that amplify the company’s mission to power positive change. With over 20 years of B2B SaaS experience, Cristine brings a passion for leveraging technology to empower organizations and communities, known for her ability to fuse business growth with purpose-driven marketing. 

Before joining Benevity, Cristine was CMO at ABC Fitness, where her leadership doubled business growth in five years and transformed the company into a technology innovator, serving over 40 million members worldwide. She also served as VP of Marketing at ACTIVE Network, where she strengthened brand presence and implemented transformative strategies to connect people to meaningful experiences. 

Beyond work, Cristine is dedicated to giving back through Dallas United Crew, where she volunteers to make paddling accessible for youth, adults, and breast cancer survivors.