In 2023, Adobe’s Corporate Social Responsibility (CSR) team faced a critical question: was their program as aligned with their company’s purpose as it could be? This reflection sparked a renewed commitment to their Create Change initiative, leading them to reimagine the program to balance flexibility and choice while deepening engagement with Adobe's core pillars and principles. The challenge: Could they accomplish this transformation and do it in time to meet their Giving Season (known as “Season of Change”) goals?