When we initially launched with Benevity, we reached out to our People Team to get an understanding of where our colleagues across the business were located. This was important to ensure that all areas in the U.K. had opportunities for volunteering on the platform.
-- From Auto Trader case study
One of Helen Robinson’s and Sarah Eaves’ top priorities while building the CSR program at Auto Trader is to provide equal opportunities for all employees to use their allowance of volunteering days to support causes that are close to home. That’s why they partnered up with Benevity to offer localized volunteering activities and engage employees in the company’s environmental and social impact initiatives around the U.K.
Auto Trader’s main challenges were to:
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Source local volunteering activities across the U.K.
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Provide relevant opportunities for remote workers to feel included.
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Accurately measure the impact of their efforts to improve in the future.
The solution? A catalog of localized volunteer activities that drive corporate purpose across the U.K.
Auto Trader is able to connect with organizations in their desired regions, ensuring that their dispersed teams can take part in meaningful volunteering opportunities based on their location, preferred causes and skills.