Senior Manager, Digital Marketing, Benevity
Karl Yeh is a growth and demand generation marketer with a passion for content creation, especially video. His experience in multiple digital marketing fields (i.e., paid media, content marketing, marketing automation, analytics, web development) is rooted in helping and teaching others. He’s a big believer of “Digital Darwinism,” where society and technology are evolving faster than people can adapt. In the ever-changing environment of marketing, a focus on solving problems and answering questions is key to success. Karl’s Web3 journey began in bitcoin mining several years ago but has evolved into understanding blockchain technology and the positive benefits it can have for people and business. From collecting NFTs to participating in DAOs and investing in DeFi projects, Karl wants to share his experiences from his Web3 journey as well as how to weave those learnings into marketing.