Case Study

Engaging over half of employees in corporate purpose

Written by Charlie Brook | 21-Nov-2022 17:46:52

We noticed more and more people reaching out to us to ask for help to run fundraisers or participate in charity events. It became increasingly apparent that we needed to launch a philanthropy programme to enable Frontiers staff to easily give back to their communities, at which point Frontiers agreed to provide that time to their employees as part of a new corporate social responsibility initiative. 

Gabriella Zozzaro
Office Manager


Frontiers’ need for a dedicated volunteering and giving platform came about organically, driven by employees’ interest in purpose-driven charitable activities. Over the years, more and more employees reached out to the Human Resources team, asking for help with fundraisers or to participate in charitable activities. When they began seeing, on a monthly basis, so many spontaneous initiatives being organised and funds raised for charitable causes, it became necessary to launch the Giving@Frontiers programme to provide their people with a tool to centralise their commitment to making the world better.

Frontiers' main challenges were to:

  1. Centralise and facilitate the spontaneous, employee-driven volunteering and fundraising initiatives.
  2. Give visibility to all of the great things happening across the company.
  3. Make it easy for employees to find and participate in activities to support causes close to their hearts.
  4. Give employees a tangible way to connect their values with those of the company.

The solution? 
By implementing Benevity's easy-to-use online platform, employees can find and participate in meaningful activities or suggest their own and facilitate the organisation in one place. Whether they’re in the office or working remotely, employees can support their preferred causes in a variety of ways, such as field volunteering, skills-based and online volunteering, providing monetary or in-kind donations, and even a dance lesson to bring the team together remotely.

With nearly 300 accounts created on the platform and over 50% of active users, our staff can now browse through the vast and varied list of volunteering projects, from goods and funds collection to field volunteering and remote skills-based projects. Our people can finally log onto a platform and browse through volunteer programmes close to their hearts.

Gabriella Zozzaro
Office Manager
View full post