Case Study

How BNP Paribas boosted employee engagement with a CSR programme

Written by Charlie Brook | 21-Nov-2022 17:22:37

Volunteering is part of BNP Paribas’ approach to being a socially responsible player while also responding to the aspirations of their employees.

Clémence Francelle
CSR and Corporate Philanthropy Programme Manager

The bank has been offering occasional volunteer work in the field as well as skill-based volunteering assignments for several years now but at the end of 2018, the group wanted to make employee solidarity a pillar in their Corporate Responsibility programme.

BNP Paribas’ main challenges were to:

  1. Boost employee participation.
  2. Expand their offering of volunteering opportunities with a larger number of nonprofit organisations and on a variety of themes that could meet the interests and passions of each employee and are aligned with the group’s priority targets.
  3. Manage the workload that all of this entails. 
The solution?
By implementing Benevity’s easy-to-use online platform, employees can participate in the programme wherever they are in the world. Employees have a choice of activities at their fingertips and can easily participate in various ways, such as field volunteering, skills-based and online volunteering, and providing monetary or in-kind donations.

After a year and a half of working with Benevity, nearly 40% of our employees are active on the platform. In 2019, 260 employees gave more than 850 hours of their working time to support the work of local nonprofit organisations. The collective enthusiasm and individual engagement shown during events shows that solidarity engagement is a lever of motivation for the bank's employees.

Clémence Francelle
CSR and Corporate Philanthropy Program Manager
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